Growth
Modern Digital Marketing Strategy for Small Businesses
A modern digital marketing strategy for small businesses isn’t about doing more—it’s about doing the right things in the right order. Many businesses are...
Insights
Marketing strategies for fitness and martial arts businesses.
64 articles
Automation
How Small Businesses Can Stop Chasing Leads and Start Converting Them
Chasing more leads can feel productive, but it rarely fixes the real problem. When follow-up is inconsistent, response time slips, and messaging misses the...
Digital Marketing
New Business Goals: Turning Strategy Into Growth
Setting new business goals for growth is easy. Turning those goals into measurable progress is where most small businesses struggle. Every year starts with...
Automation
The Role of AI and AEO in Small Business Marketing
Small business marketing is changing fast, and the businesses that adapt early will have a clear advantage. Understanding the role of AI and AEO in small...
Content Marketing
How to Measure Marketing ROI Without Guesswork
For many local business owners, marketing ROI feels like a moving target. You invest in ads, websites, email campaigns, and follow-ups, yet the numbers...
SEO
How Reviews Influence Buying Decisions for Local Businesses
When potential customers search for a local business, one of the first things they notice isn’t your website, your pricing, or even your offers—it’s your...
Website Design
Why Your Website Is Your Most Important Sales Asset
A website should never sit quietly in the background of your business. When treated correctly, a website as a sales tool becomes one of the most powerful...
SEO
SEO vs Paid Ads: What Small Businesses Should Focus On First
For many small businesses, deciding where to invest marketing dollars feels overwhelming. SEO promises long-term growth, while paid ads offer fast results....
Automation
How Automation Helps Small Businesses Compete With Bigger Brands
For years, bigger brands held a built-in advantage. Larger teams, bigger budgets, and dedicated departments made it easier to dominate visibility, respond...
Growth
The Biggest Marketing Mistakes Small Businesses Make Online
Most small businesses are not failing online because they lack effort. Time, money, and energy are being poured into websites, ads, and social media every...
Lead Generation
How to Build a Predictable Lead Generation System
Growing a business should not feel like spinning a roulette wheel every month. Yet for many local service businesses, lead generation still depends on...
Lead Conversion
No-Show Rescue: How to Reduce Cancellations and Missed Appointments With Smart Automation
Missed appointments are one of the most frustrating — and expensive — problems service-based businesses face. You spend money generating the lead. You spend...
Lead Generation
The Psychology of FOMO: Limited-Time Offers That Don’t Feel Slimy
If you’ve ever hesitated to promote a limited-time offer because you didn’t want to sound pushy, you’re not alone. Many business owners worry that using...
Lead Conversion
How Martial Arts Schools Can Attract More Students Without Discounting
For many martial arts school owners, growth feels tied to one familiar lever: discounts. Free months. Reduced enrollment fees. “Limited-time” offers that...
Lead Generation
How to Reactivate Old Leads Without Feeling Pushy
If you’ve been marketing your business for any length of time, you’ve likely built up a list of leads who were once interested—and then went quiet. They...
Content Marketing
Homepage vs. Landing Page: Which One Should You Send Your Ad Traffic To?
If you’re running paid ads—on Google, Facebook, Instagram, or other platforms—one decision can have a major impact on your results: Where should that...
Social Media
5 Reasons Why AI Tools Are Changing the Game in Social Media Content Creation
Social media is one of the most powerful channels for small businesses to attract and convert customers — but creating quality content consistently can feel...
Content Marketing
How to Create a Content Calendar for Your Small Business
Creating content on the fly can feel chaotic: missed deadlines, inconsistent messaging, last-minute scrambles. If that sounds like your reality, a content...
SEO
What Is Google Authority (and Why Small Businesses Should Care)
When it comes to small business lead generation, visibility is everything. If your business isn’t showing up when people search on Google, chances are your...
Tips & Tricks
What Is Lead Flow Automation (And Why Small Businesses Need It Now)
Running a small business isn’t just about great products or services. Rather, it’s about winning attention and turning it into customers before your...
Website Design
How to Choose Fonts and Colors That Match Your Brand Personality
Choosing the right fonts and colors for your brand isn’t just a design decision—it’s the first conversation you have with your audience. Fonts convey tone...
Social Media
Strengthening Your Online Presence and Fueling Small Business Lead Generation with Social Media and Social Proof
How do small businesses stand out, earn trust, and consistently generate leads in a crowded digital space? It starts with building a strong online presence...
SEO
How to Use Your Google Business Profile for Local Marketing Success
When it comes to local marketing, few tools are more powerful than Google My Business (GMB), now known as Google Business Profile (GBP). If you’re trying to...
Tips & Tricks
How Often Should You Email Your Leads? (And What to Say)
In a digital landscape flooded with over 347 billion emails sent daily, finding the right email automation frequency has never been more critical. Send too...
Website Design
How to Optimize Your Homepage for Better Engagement
Your website’s homepage is your digital first impression, and in a world where attention spans are shrinking, every second counts. Whether someone is...
Website Design
The Impact of a Professional Martial Arts Website on Your Business’s Reputation
When people search for karate websites, BJJ websites, or simply the best martial arts websites, one thing is clear — first impressions matter. A...
Tips & Tricks
From Clicks to Contracts: Turning Ad Leads into Long-Term Clients
Every business wants more leads, but it takes more than a form submission to build a thriving gym, martial arts school, or fitness studio. You need a...
Tips & Tricks
7 Text Marketing Tips to Boost Your Fitness Business Engagement
If you’re looking to improve lead generation, convert more trials into members, and strengthen your client retention, text marketing for gyms and fitness...
Website Design
The Importance of Clear Call-to-Actions on Your Website
If your website isn’t converting visitors into leads, chances are your call-to-actions (CTAs) need work. CTAs are the turning point between passive browsing...
Tips & Tricks
Beginner’s Guide to Text Message Campaigns for Dance Studios
If you’re looking to increase enrollments, reduce no-shows, and boost retention, text marketing for dance studios is one of the most effective and...
Website Design
Tips for Writing an Effective “About Us” Page for Your Sports Facility Website
Turn Visitors Into Clients by Telling a Story That Builds Trust and Converts When someone visits your sports facility’s website, the About Us page is often...
Website Design
How to Build a High-Converting Cheer Website
In today’s digital world, your website is often the first—and sometimes only—chance to make a strong impression on potential customers. For cheerleading...
Lead Generation
5 Proven Google Ads Strategies for Attracting New Yoga Students
If you’re looking for effective marketing tips for yoga studios, you’ve probably heard that Google Ads can be a game-changer, but only when it’s done right....
Tips & Tricks
Beginner’s Guide to Email & Text Marketing Workflows for Martial Arts Businesses
If you’re running a martial arts school and want to get more students, keep classes full, and save time on daily tasks, email and text message marketing can...
SEO
A Beginner’s Guide to Writing SEO-Optimized Blog Posts
Want your blog posts to actually get found online? Whether you’re running a martial arts website, a personal training blog, or promoting your local gym,...
SEO
The Ultimate Guide to SEO for Personal Training Websites
If you’re a personal trainer looking to grow your business, ranking on AI and Google is one of the most powerful ways to get noticed and get more clients....
Tips & Tricks
The Dos & Don’ts of Cold Emailing
Does cold emailing still work? Absolutely. In fact, when done right, cold emailing is one of the most effective outreach strategies available today. Despite...
Social Media
How to Use Canva to Design Stunning Social Media Graphics
In today’s fast-paced digital landscape, visual content is the key to standing out. Whether you’re promoting a fitness studio, martial arts academy, or any...
Website Design
How to Write Headlines That Increase Click-Through Rates
Your website’s headlines play a crucial role in attracting visitors, keeping them engaged, and driving conversions. Whether it’s a homepage banner, blog...
Tips & Tricks
Why Introducing Yourself on Your Personal Training Website is Crucial
When potential clients visit your personal training website, they’re looking for more than just workout programs and pricing. They want to know who you are....
Tips & Tricks
The Ultimate Guide to Managed Billing for Martial Arts Studios
Running a martial arts studio is about more than just teaching techniques and fostering discipline—it’s about mastering martial arts business management to...
Tips & Tricks
Top 5 Tips for Crafting Effective Email Newsletters for Gymnastics Schools
Email newsletters are a powerful way for gymnastics schools to stay connected with their audience, build relationships, and drive engagement. However,...
SEO
5 Key Metrics For Gym Marketing You Should Monitor
In the ever-evolving fitness industry, tracking the right metrics can make or break your gym’s marketing efforts. While your gut instinct may tell you that...
Content Marketing
Website Content for Cheer Gyms: What Should You Post?
When it comes to promoting your cheerleading gym, having a dynamic and engaging website is essential. Your website is often the first impression potential...
Content Marketing
Why Blogging Is Essential for Your Martial Arts Website
In today’s digital age, a well-maintained blog is more than just an optional feature for your martial arts website—it’s a necessity. Blogging provides...
Tips & Tricks
Maximize Your Business’s Advertising with Google Performance Max Campaigns (PMax)
Digital marketing is constantly evolving, and using the right tools is essential for success. Google Ads’ Performance Max (PMax) campaigns are changing the...
AEO
Top Digital Marketing Trends for Fitness & Martial Arts Studios
The digital marketing landscape never stops evolving. For fitness and martial arts studios, staying ahead of AI, personalization, and mobile trends is crucial...
Website Design
Best Yoga Websites
In the ever-evolving yoga industry, a professional, inviting website is essential for attracting new students and elevating your studio’s brand. As we look...
Website Design
3 Best Personal Training Website Designs
As the fitness industry continues to grow, having a professional, high-converting website has never been more crucial for personal trainers. A well-designed...
Tips & Tricks
Make the Most of Your Black Friday Marketing
Black Friday marks one of the biggest shopping days of the year, and it’s also a prime opportunity for businesses to attract new customers and boost...
Tips & Tricks
Spooktacular Marketing: Tips and Tricks for Businesses This Halloween Season
Halloween is a perfect opportunity for martial arts and fitness businesses to get creative with their marketing and engage both current members and...
SEO
Leveraging Your Local SEO Strategy: Why ‘Near Me’ Searches Matter
In today’s digital age, the way people find martial arts and fitness studios has evolved. More and more, potential members turn to search engines with...
Tips & Tricks
Mastering Google Analytics for Martial Arts and Fitness Studios: Key Metrics Every Business Owner Should Track
As a martial arts or fitness studio owner, your website is often the first point of contact for potential students. Whether they’re searching for a new...
Tips & Tricks
How to Maximize Martial Arts Enrollment During the Back-to-School Season
As the back-to-school season unfolds, martial arts school owners have a golden opportunity to boost enrollment and welcome new students into their programs....
SEO
On-Page vs. Off-Page SEO: Understanding the Differences
In the world of search engine optimization (SEO), two primary strategies come into play: on-page SEO and off-page SEO. Both are crucial to improving your...
Website Design
Mobile Optimization for Fitness and Martial Arts Websites: What You Need to Know
Over 70% of web traffic comes from mobile devices. Here's why mobile optimization matters for your fitness or martial arts studio website and what to fix first.
Website Design
7 Best Martial Arts Website Designs
Is Your Martial Arts Website Winning You Students — Or Costing You Them? Every day, someone in your area searches for a martial arts school. They type in a...
Tips & Tricks
Meet Our Partner: The FAT Method
Please join 97Display in welcoming Kevin Valluzzi and Eric Ruth of The F.A.T. Method® as our new Nutrition Partners. The F.A.T. Method® is the simplest,...
Martial Arts
Maximizing Enrollment: The Art of Lead-Generating Martial Arts Website Design
In the digital age, a strong online presence is crucial for businesses of all types, and martial arts schools are no exception. A well-designed and...
SEO
What is NAPU in Local SEO
What the heck is NAPU in Local SEO, and why should you care? NAPU is an acronym for Name, Address, Phone number, and URL. The NAPU for your business needs...
Website Design
Do’s and Don’ts of Opening A Yoga Studio
Estimated reading time: 5 mins 18 secs Do’s and Don’ts of Opening A Yoga Studio The practice of yoga is one of peacefulness, meditation and mindfulness. The...
Content Marketing
4 Ideas to Prep Your Fitness Business Website for Back to School
Somewhere the sound of a bell is ringing across an empty hallway, kids are groaning at the loss of summer, and pencils are being sharpened to get the school...
Digital Marketing
Landing Page Best Practices
What Is A Landing Page? With all the hype around landing pages, you know they’re important and are supposed to increase ROI, but what exactly are they? In...
Social Media
Stepping Up Your Social Media Game: 4 Easy Tips!
Social media is a great way to build virtual relationships and communicate with your clients. Platforms like Facebook, Instagram and Twitter, allows...